Client Case Study: 

Kick-starting a new marketing approach

The client: 
A market-leading  and prestigious provider of transatlantic business internship and cultural exchange programs. 

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Following a high-level business review, an injection of marketing expertise was needed to re-invigorate and kick-start a new phase of marketing, and drive digital transformation.

 

The outcome:
I strengthened market position and developed a more modern brand and visual identity to
chime with the millennial target audience.

 

I put in place a new digital-focused acquisition marketing  plan and raised social media presence.

 

I set up an in-house marketing function and resources - to ensure sustainable activity going forward. 

 

The deliverables:

• Translated top level business plan into a workable marketing strategy

• Set up marketing infrastructure, processes, documentation and activity plan

• Integrated new marketing function alongside other departments

• Developed new brand, messaging and communication guidelines

• Delivered and rolled out a social media strategy, calendar and content plan

• Set up a program of digital lead-generating communications

• Ran a rigorous recruitment process to hire a high-quality Global Marketing Manager (job spec, CV sift, screening, interviews, threshold competency testing)

• Developed the marketing skill set of another team member